Max Lenderman on the Evolution of Experiential Marketing
6 min readMay 16, 2020
This is the first of three blog posts from Mark Duval’s interview with Max Lenderman , CEO & Founder of School . This part primarily focuses on experiential marketing and how it has changed over the past decade. The second two posts will get into brand purpose and why some brands get it wrong while others get it right, as well as brand performance and new business considerations for brands…