maxlenderman – Medium

maxlenderman

Trust. Community. Dopamine.

Any brand can be built with these tenets.

2 min readJan 30, 2022

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Trust. Community. Dopamine.

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maxlenderman

The Purpose(s) of DAOs

Brand purpose is become intertwined with DAOs in very interesting ways.

3 min readJan 28, 2022

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The Purpose(s) of DAOs

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maxlenderman

The Power of Purpose & Experiential

The “how” of purpose is the experience.

4 min readJan 10, 2022

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The Power of Purpose & Experiential

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maxlenderman

Experiential Marketing’s Biggest Opportunity: Web3

Experiential agencies should be excited…and worried.

5 min readJan 10, 2022

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Experiential Marketing’s Biggest Opportunity: Web3

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maxlenderman

Story-telling. Story-doing. Story-being.

As culture changes around us in real-time, it behooves marketing leaders to recognize the paradigm shifts in how brands communicate and…

5 min readNov 12, 2021

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Story-telling. Story-doing. Story-being.

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maxlenderman

The Promise of Experience: Empathy at Scale

Trying to achieve and deliver transformative experiences for its customers could be in fact the core purpose of the brand or business.

6 min readNov 12, 2021

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The Promise of Experience: Empathy at Scale

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maxlenderman

AR You In?

In the AR era, any physical presence can become a rich digital experience.

6 min readNov 12, 2021

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AR You In?

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maxlenderman

Let’s Do Virtual Events Better

Everyone loves to talk about hybrid when they don’t know what to do.

5 min readNov 12, 2021

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Let’s Do Virtual Events Better

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maxlenderman

It’s the Experience, Stupid

Take a look at the list of winners at the 2021 Cannes Lions Titanium Grand Prix.

5 min readNov 12, 2021

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It’s the Experience, Stupid

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maxlenderman

Curate or Perish

What does curation have to do with experiential marketing? Pretty much everything.

3 min readMay 10, 2021

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Curate or Perish

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maxlenderman

maxlenderman

thinker. writer. dad. husband. lover of the beautiful game. kicker of asses. founder & creative director. haunted by the thought i haven’t done enough to help.

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