maxlenderman – Medium

maxlenderman

Trust. Community. Dopamine.

Any brand can be built with these tenets.

Jan 30, 2022

Trust. Community. Dopamine.

Jan 30, 2022

The Purpose(s) of DAOs

Brand purpose is become intertwined with DAOs in very interesting ways.

Jan 28, 2022

The Purpose(s) of DAOs

Jan 28, 2022

The Power of Purpose & Experiential

The “how” of purpose is the experience.

Jan 10, 2022

The Power of Purpose & Experiential

Jan 10, 2022

Experiential Marketing’s Biggest Opportunity: Web3

Experiential agencies should be excited…and worried.

Jan 10, 2022

Experiential Marketing’s Biggest Opportunity: Web3

Jan 10, 2022

Story-telling. Story-doing. Story-being.

As culture changes around us in real-time, it behooves marketing leaders to recognize the paradigm shifts in how brands communicate and…

Nov 12, 2021

Story-telling. Story-doing. Story-being.

Nov 12, 2021

The Promise of Experience: Empathy at Scale

Trying to achieve and deliver transformative experiences for its customers could be in fact the core purpose of the brand or business.

Nov 12, 2021

The Promise of Experience: Empathy at Scale

Nov 12, 2021

AR You In?

In the AR era, any physical presence can become a rich digital experience.

Nov 12, 2021

AR You In?

Nov 12, 2021

Let’s Do Virtual Events Better

Everyone loves to talk about hybrid when they don’t know what to do.

Nov 12, 2021

Let’s Do Virtual Events Better

Nov 12, 2021

It’s the Experience, Stupid

Take a look at the list of winners at the 2021 Cannes Lions Titanium Grand Prix.

Nov 12, 2021

It’s the Experience, Stupid

Nov 12, 2021

Curate or Perish

What does curation have to do with experiential marketing? Pretty much everything.

May 10, 2021

Curate or Perish

May 10, 2021

maxlenderman

maxlenderman

thinker. writer. dad. husband. lover of the beautiful game. kicker of asses. founder & creative director. haunted by the thought i haven’t done enough to help.

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